Real estate clients

1. It's not easy to come to a mansion client, but the brand they specified is not the one you made. Industry competition is fierce and traditional fluorine system brands have low profit margins.

2. Continuous fresh air orders have a low customer acceptance rate and also face the risk of losing orders.

3. The dual supply of water machines seems to have started before profits began to decline.

4. Non mainstream brands, with considerable profits, but customers do not buy them.

5. The all air five constant system is pushed more but done less, and the effect is not guaranteed.

6. Full radiation five constant system, I don't know how to start?

7. Do you have a system? Stability, energy efficiency, simple maintenance, and guaranteed profits?

There is also a disdain chain for the five constant system in the HVAC market. Those who sell full radiation five constant systems do not value multi terminal five constant systems, those who sell multi terminal five constant systems do not value capillary five constant systems, those who sell capillary five constant systems do not value pieced together five constant systems, those who sell pieced together five constant systems do not value all air five constant systems, and those who sell all air say that I am selling ecosystems, not five constant systems. In short, it is a five constant market where a hundred flowers bloom, with different prices, systems, and products constantly emerging and dazzling. So the question is, low gross profit HVAC products have no way out. Is the Gaoding Wuheng system a new way out for HVAC?

What exactly are Gao Ding and Wu Heng? The author believes that the core of Gaoding Wuheng is to pursue the ultimate comfort that traditional equipment cannot achieve. So what is ultimate comfort?

Rationally, it is spatial quantitative standard data, emotionally, it is an objective reflection of body language, and emotionally, it is a simple and convenient operating system.

So, our users' pursuit of ultimate comfort is indeed a development trend and a reflection of consumption upgrading. However, the real market has dealt a loud slap to everyone. In the first quarter of 2024, various industries and brands experienced varying degrees of market decline, ranging from a 2-30% decline to a severe cliff like decline. So, in today's era, the market for consumption downgrading is much higher than the market for consumption upgrading.

If traditional HVAC enterprises transform into high-precision five constant systems through a shuttle style transformation, they will inevitably encounter the following difficulties:

1. The number of high-end customers is limited, and the company's performance is extremely unstable in the short term;

2. The Wuheng system has a fast update and iteration rate, and the construction site is not yet completed. The system has already been fully upgraded;

3. Single source is limited, making it difficult to establish a stable design and installation team;

4. The supporting materials are not complete, and the construction site is waiting for the supply of auxiliary materials;

5. The difficulty of design and installation is extremely high, and there are constant conflicts with the project construction party;

6. The insulation layer of the mansion is poor, and the owner is unwilling to invest more funds in structural insulation;

7. The project has a long duration and high costs due to idle work and missed work;

8. The difficulty of completion and debugging is high, and the service cost is high.

Although there are opportunities for Gaoding Wuheng, the difficulties are also real in front of dealers. So should we lay out Gaoding Wuheng? Firstly, does the Gaoding Wuheng system have sufficient market share among high-end customer groups? Does our team have the ability to obtain high-end customer information? Secondly, is our supply chain complete and can we solve the problem of system installation and implementation? Thirdly, does our team have the ability to design and install high-end five constant systems? Entrepreneurship consists of three essential elements: team, supply chain, and customer base, all of which are indispensable. Before writing this article, I also conducted some market research on some of the distributors who specialize in high-end HVAC products. These HVAC vendors are also doing quite well in the market. The eight major pitfalls mentioned above are quite common. Many times, before signing a contract, the profit is good, but after the work is done, it's like drawing water from a bamboo basket. So, doing high fixed five constant gross profit ≠ good net profit; The local market is the key factor determining whether Gaoding Wuheng can make money.

We need to lay out the high-level five constant layout. We can temporarily not do the five constant layout, but we must understand the knowledge of the five constant layout. Wuheng is a major test of our HVAC technology capabilities. The Wuheng system covers a wide range of areas, including equipment, water systems, air systems, humidification and dehumidification, pipeline design, insulation and noise reduction, low-energy passive buildings, water balance systems, radiation temperature control systems, and airflow organization design.